In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
JCDecaux, UM and the Cancer Institute NSW created some innovative advertising in an attempt to get smokers to quit once and for all.
Set in Sydney Australia, the out of home company launched the campaign in Sydney's Pitt Street Mall in a didigtal board that reads "See the damage. Stop the damage." Viewers are them prompted to look through a sort of peep-hole into a smoker’s body to literally see the damage in HD. See the gif below. In addition to this, go to the iCanQuit.com.au for more info. Pretty cool.