NPR tells of an Italian movie, "Seven Kilometers from Jerusalem" that is being held up due to an issue Coca Cola has with the film. The theme of the movie is based upon a Milanese ad exec having a midlife crisis so he makes a pilgrimage to the Holy Land. In the desert, near the biblical Emmaus, the Italian ad man gives Jesus a ride on his Jeep, hands him a Coke, and, while Jesus is quenching his thirst
