Jesus and Coca Cola - not a winning combination

NPR tells of an Italian movie, "Seven Kilometers from Jerusalem" that is being held up due to an issue Coca Cola has with the film. The theme of the movie is based upon a Milanese ad exec having a midlife crisis so he makes a pilgrimage to the Holy Land.

In the desert, near the biblical Emmaus, the Italian ad man gives Jesus a ride on his Jeep, hands him a Coke, and, while Jesus is quenching his thirst, says: "My God, what a testimonial!"

The film was due to release on Good Friday, but says the Coca Cola Company has taken legal action against producers and is asking that the scene get cut because Coca Cola thinks it will get a negative image and that the use of their brand was unauthorized. Or as it's worded (more amusingly) by NPR, "the soft-drink maker objects, saying Jesus is not an authorized representative of Coke."

The film makers are currently hoping to change Coca Cola's mind.

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
malkie66's picture

Hmm...Maybe Coke could go back to this old slogan from a Fifties Coco-Cola print campaign and incorporate The Cross into the visual.