I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
FCB Chicago and Kmart found a sport they can totally own. With all these hipster fitness trackers available, and seemingly everyone - including President Obama - wearing them (that's not a security issue, no siree), Joe Boxer found to zig to that zag. the Joe Boxer inactivity tracker, which you'll get free with any Kmart purchase of Joe Boxer jammies.
"It tracks your lack of movement. It then rewards and motivates you to do what you really want to be doing: absolutely nothing.
Inactivity is as important as activity. Start keeping track of what you’re not doing."
Creative Team: Thiago Cruz, Bruno Guimaraes, Gustavo Dorietto, Gabriel Schmitt
Designer: Matthaeus Frost, Jordan Sparrow
Copywriter: Matt Everts
