National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
This years John Lewis ad is a lovely little story about love and kindness, as told through many different styles of film an animation. The style-shifts are my favorite part, and the magic carries over to "reality" as the little girl with the red umbrella gets off a bus that doesn't quite belong in reality.
It's not just a nicely told "pay oit forward" story, the pass it on kindness is being done;
"Together with Waitrose & Partners we're hoping to raise £4m for our charities plus £1m for local charities. FareShare, helps those facing food poverty, and Home-Start, which works with parents who need support ❤️. The charities will use these donations to provide food, comfort, emotional support and advice to families who need support this Christmas."
Music: A Little Love by Celeste