In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The first meter is always the hardest. So true. Just watching this spot makes me not want to hit the gym today at all. I guess I won't! This spot shows you what it's like to run that first meter-- in reverse. Nice way to appeal to new runners who need a little bit more inspiration to get out of bed and start hitting the pavement.
Brand: Decathlon
Agency: Rosapark
Co-founder : Jean-Patrick Chiquiar
Co-creators and ECDs: Gilles Fichteberg and Jean-François Sacco
Managing Director: Sacha Lacroix
Creative Directors: Mark Forgan and Jamie Standen
Copywriter: Nicolas Gadesaude
Art Director: Julien Saurin
Strategic Planner: Alexandre Ribichesu
Account Manager: Victor Faubert & Adélaïde Destaillats
TV Production: Yaël Eligoulachvili and Juliette Vignerot Martin
Production: Sovage
Director: Ben Strebel
DOP: Benjamin Todd
Producer: Willy Morence
Sound: Les Kouz