In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Players get to explore a century of past ADC winners and compete for free and discounted 2023 entries
anuary 18, 2023 — In an adventurous twist on typical call-for-entries campaigns, New York-based creative studio Karlssonwilker has developed a throwback arcade video game that showcases over a century of past winners and provides potential discounts for entries into this year’s ADC 102nd Annual Awards.
As one of the world’s longest running and most prestigious global advertising and design competitions, one clear point of difference of the ADC Annual Awards is its vast archive of winners dating back to 1920. Karlssonwilker leveraged that unmatched legacy to create the ADC Gold Cube Blazing Time Invasion, a playful online experience that informs creatives of the great work of the past and incentivized them to enter this year’s competition.
It’s not all fun and games
