I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Well, this is an odd one, but several sources are claiming that Kellogg's is facing boycotts because Tony the Tiger posed with Dylan Mulvaney on the Tony awards show's red carpet. This video shows the moment that Dylan was pranked by the mascot.
Dylan, once famous for their "X days of girlhood" series on Tiktok and Instagram is now more famous for being the influencer that caused Bud Light to lose their title as top-selling U.S. beer, now Modelo Especial is.
Laura Newman, senior director of brand marketing at Kellogg Company explains: “People tell us over and over that what they love about Kellogg’s Frosted Flakes is that they just taste GRRREAT! So, we decided to have some fun with our iconic tagline, ‘They’re GRRREAT,’ by giving it hyperbolic meaning – Kellogg’s Frosted Flakes is SO tasty, that it can turn around any situation. ‘There. Grrreat.’ Tony is thrilled to celebrate all the amazing talent and present them with a new ‘Tony’ moment after the curtain falls.”
Folks, we have a new boycott to add to the list and I’m truly sorry to say it because I love this brand.
— Joey Mannarino (@JoeyMannarinoUS) June 12, 2023
The Frosted Flakes mascot, Tony the Tiger, has just posed for a photo with Dylan Mulvaney and even acted like a fan.
That’s always been my line. You associate with Dylan… pic.twitter.com/9Kgva8ll3r
Political publication "Amuse" appeared to make a joke of the situation, and so did many in the replies.
GO WOKE, GO BROKE: Is Dylan Mulvaney dating Tony the Tiger? Will Kellogg's Frosted Flakes pay Dylan to leave Tony alone? pic.twitter.com/61fffKYqBh
— @amuse (@amuse) June 11, 2023
Theeeeeyyyreee gay!
— Theincrediblesulk (@incrediblysulky) June 12, 2023
Furries, amirite
— Eme Eses (@EmeEses) June 11, 2023
The Bud Light boycott is still going strong, and Target has lost shoppers while attracting bomb threats in at least five different states instead, reports the Post
According to South Burlington (Vt.) Police Chief Shawn Burke, news outlets located in Vermont, New Hampshire, and New York all received an identical threat via email regarding Target stores over the weekend. The message alleged that the retail chain had betrayed the LGBTQ+ community and listed the names of four stores in the three states, including the South Burlington location.
“I think it had quite an impact locally,” Burke said, according to the Post. “It makes people a little bit uneasy to think about what’s going on. We’re more and more seeing this type of behavior in terms of swatting at schools locally and in terms of stores like Target [nationally].”
Target faced backlash for its LGBTQ+ initiatives and merchandise last month. The retail chain removed some "Pride" merchandise from its stores after customers expressed concerns about worker safety. However, this decision received criticism, and the company stores in Ohio, Pennsylvania, and Utah received bomb threats from individuals who claimed to be unhappy with the removal of the merchandise.
These days "pinkwashing" is a damned if you do, damned if you don't kind of hot topic. People do see the cynical exploitation of the community for sales. Target's market value plunged by $13billion after the backlash over the "tuck-friendly" bikini and "satanist" trans designer. For each person happy about seeing the LGBTQ celebrated you'll also find someone tired of cynical corporate cause-marketing. As Kidsleepy puts it, "Shut up and sell the product". Whether this possible boycott will have any impact on the sales of Kellogg's sugary cornflakes remains to be seen.
