Kittens and kids - that's how you pull the heartstrings

Kittens and kids - that's how you pull the heartstrings

Everyone knows that kittens and kids, puppies and babies are the surefire way to peoples hearts in advertising. But in this transparent trend as of late, did you know that kittens and kids stick nicely to glass doors?
This campaign here got a bronze at this years Asia Pacific Advertising Festival. The text asks you the viewer to: "Push him out of begging - and not out of your way".
I do wonder what these ads look like from the other side of the door. Hopefully not too shit.

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