Gong cha bubble tea uses AI for vertical video ad
In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
For decades, Klondike has been asking consumers what they would do for a Klondike, and they’ve done it – they’ve acted like primates, they’ve shaved eyebrows, they’ve named their children after this infamous product – but now it’s time to raise the stakes. It’s time to turn the dial up to 11 and ask, what would you and the rest of your hometown do for a Klondike bar?
This campaign extends the already strong equity of the “What Would You Do” campaign, but capitalizes on the power of community and bringing people together, adding a new layer and building meaning behind the storied campaign.
Amos Goss – Executive Creative Director
Sophia Abbott – Business Management Director
Leo Schwach – Associate Planning Director
Sarah Blais – Group Client Strategy Director
Amy McCammon – Production Lead
Nicholas Rog - Copywriter
Christina Bracciodieta – Art Director
Edelman – Public Relations
UStudio – Unilever Creative Services
Mindshare – Media
Production
Director: Jonathan Klein
Managing Partner, Executive Producer: Rani Melendez
Chief of Staff, Executive Producer: Alison Bayer Brown
Head of Production: Jayne Rogerson
Line Producer: Gail Warner
Production Manager: Sias Visagie
Production Coordinator: Anina Dippenaar
Director of Photography: Adam Bental
First Assistant Director: Coenie Van Dyk
Second Assistant Director: TC Setlogelo
First Assistant Camera: Jason Musgrave
Second Assistant Camera: Ruth Armstrong
Gaffer: Oliver Wilter
Key Grip: WD Du Plessis
DIT: Rusty Ruthven
Prod Designer: Lisa Hart
Stylist: Gillian Castle
Hair/Make-up Janine Jackson
VTR: Nick Warner
Sound Mixer: William Mould
BTS: Mark Van Wijk
Editorial Company: Mack Cut
Editor: Mike Rizzo
Post Producer: Dylan Anderson