In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Ogilvy & Mather Shanghai continue with their humor in their new Kotex campaign, having demonstrated cat sensitivity before, they now take on the perfect man. And what a fine specimen they have found, who encompasses each trait handsomely in a white suit with the help of some smart camera angles & lighting. He should be able to protect you when the need arises, be sensitive, intimate, gentle and tough.
The punchline is quite the punch, slapstick Chinese humor that I'm sure will amuse the target market of young girls. For Kotex is irreverent, refreshingly self-depreciating, and slightly juvenile all around the world.
