In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
In the middle of 2015, Tel Avivians were surprised to find out their lives were about to change due to the start of the light train constructions. Their daily commute would now become a daily McGyverish hack, in trying to find alternative transportations - a bit like the London Underground strike, which Sure deodorant took advantage of to sell more antiperspirant.
The best alternative for the anticipated traffic jams was obviously scooters, so for Kymco it was a golden opportunity to stand out as the best transportation option. ACW-GREY inserted a real Kymco scooter inside a large glass box with the headline "Brake in case of emergency", in a central junction next to the center of the light train constructions, allowing pissed off commuters to eye the alternative option.
Ad agency: ACW-GREY
Creative VP: Tal Riven
Creative director: Eran Talmor
Art directors: Yossi Even Kama, Karin Gross
Copywriter: Yael Koren
Supervisor: Lior Gilad
Account manager: Bat-Hen Masasa
