LA VIE™ pork-free bacon promises to change your world. Print, France.

“There’s a Jew, a meat eater, a Muslim and a vegan having the same meal together. And it’s not a joke”, that’s the promise from La Vie™, a new player in the vegetable market, which is launching its bacon in all small, medium and large supermarkets. A patented recipe that reproduces the look, texture and real taste of bacon, but without the pork. The perfect way to reconcile everyone with vegetable food, and discover the real taste of bacon. 

Through the campaign, La Vie™ reveals some strong hooks to announce the national launch of its vegetable bacon. “You’ve already missed out on Bitcoin, don’t miss out on this bacon”. What’s more: it is much better for your health, for the planet and for the pig. With La Vie™, discover “the bacon of the future”.

The national campaign, consisting of 5 visuals, is visible from 14 March on bus shelters on the JCDecaux and Clear Channel networks across France, in the Paris subways with Metrobus, and on 2 giant banners in the Bordeaux and Porte de Clichy stations in Paris.

Ad agency: Buzzman, Paris
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Victor Sidoroff & Mickaël Krikorian
Art Director Geoffrey Poulain
Copywriter Victor Sidoroff
Copywriter Ninon Peres
Creative Director Assistant Mickaël Krikorian
Brand Director Lou Leproux
Junior Account Executive Marine Lamora
Head of Planning Clément Scherrer
Senior Strategic Planner Aline Bouchez
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of Production Vanessa Barbel
Print Production Charlotte Chadeau
Head of Social Media Julien Scaglione
Social Lead Quentin Barbaray
Social Media Consultant Charlotte Hamelin