LA VIE™ pork-free bacon promises to change your world. Print, France.

“There’s a Jew, a meat eater, a Muslim and a vegan having the same meal together. And it’s not a joke”, that’s the promise from La Vie™, a new player in the vegetable market, which is launching its bacon in all small, medium and large supermarkets. A patented recipe that reproduces the look, texture and real taste of bacon, but without the pork. The perfect way to reconcile everyone with vegetable food, and discover the real taste of bacon. 

Through the campaign, La Vie™ reveals some strong hooks to announce the national launch of its vegetable bacon. “You’ve already missed out on Bitcoin, don’t miss out on this bacon”. What’s more: it is much better for your health, for the planet and for the pig. With La Vie™, discover “the bacon of the future”.

The national campaign, consisting of 5 visuals, is visible from 14 March on bus shelters on the JCDecaux and Clear Channel networks across France, in the Paris subways with Metrobus, and on 2 giant banners in the Bordeaux and Porte de Clichy stations in Paris.

Ad agency: Buzzman, Paris

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Creative Directors Victor Sidoroff & Mickaël Krikorian

Art Director Geoffrey Poulain

Copywriter Victor Sidoroff

Copywriter Ninon Peres

Creative Director Assistant Mickaël Krikorian

Brand Director Lou Leproux

Junior Account Executive Marine Lamora

Head of Planning Clément Scherrer

Senior Strategic Planner Aline Bouchez

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

Head of Production Vanessa Barbel

Print Production Charlotte Chadeau

Head of Social Media Julien Scaglione

Social Lead Quentin Barbaray

Social Media Consultant Charlotte Hamelin