In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Clearly inspired by the cool skater boy, the little girl will wear her bucket hat the way he does. Should it be over the eyes? Or up?
Advertiser: Lacoste
Brand Managers: Catherine Spindler, Nathalie Beguignot, Julien Scheubel, Mylene Atlan, Caroline Geraud
Ad Agency: BETC
Agency Managers: Gaelle Gicqueau, Fanny Buisseret, Suzy Morin, Theophile Geslain
Executive Creative Director: Florence Bellisson
Art Director: Agnes Cavard
Copywriter: Antoine Gauquelin
Assistant Art Director: Joachim Touitou
Traffic Manager: Letizia Felici
Art Buyer: Isabelle Mocq
Creative Music Supervisor: Adam Ghoubali
Music Supervisor: Seril Farran
TV Producer: Caroline Bouillet
Production Company: KITTEN
Director: Laure Atanasyan
Sound Company: GUM
Photographer: Ronan Gallagher
