Lay’s - "Big day" Seth Rogen and Paul Rudd (2022) :60 (USA)

Lay's! We haven't seen this chip in the super bowl ads since 2005 when "old man Hingus" who never gave things back even threw MC Hammer back over the fence. In this sixty second advert, Paul Rudd and Seth Rogen reminisce about their shared memories, including being kidnapped and almost crash landing a plane. That is before Seth takes the big step to get married. It's all quite silly and has nothing to do with potato chips, but has plenty of celebrity slapstick.

Agency: Highdive

Principal talent: Seth Rogen and Paul Rudd

Creative concept: Seth Rogan and Evan Goldberg

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