In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
LG has commissioned Ridley Scott’s production company, RSA Films, to produce the company’s first-ever Super Bowl commercial which will be directed by Jake Scott. I'll need to update the Spoiler alert super bowl list with this info. The commercial will promote the benefits of OLED TV technology. It’s part of a growing campaign to sell the idea to consumers that OLED is something very different to what they have at the moment.
Jake Scott has directed six super bowl commercials in his career so far, including last years "lost dog" and Toyota's ad with snowboarder Amy Purdy (below). Meanwhile Ridley Scott created the iconic Macintosh 1984 ad, which has been voted the best super bowl ad of all time, has been spoofed by Futurama and revived in 2004 for the iPod.
