In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Smart idea from Lifebuoy soap. With billions of Chinese celebrating the New Year there are a lot of germs on those red packets you hand out to your kids. Lifebuoy had a smart idea to turn those red packets into antibacterial soap. Simple. Smart. Well done.
Client/Campaign - Lifebuoy CNY Hong Bao
Agency - BBH China
Chief Creative Officer: Johnny Tan
Creative Director: Leo Zhang
Associate Creative Director: Jay Qian / Jeffrey Sun
Art Director: Woody Pan / Yoyo Yang / Jeffrey Sun / Johnny Tan
Copywriter: Cee She / Derek Lui / Jay Qian / Leo Zhang
Producer: Jimmy Liu / Ella Cao / Iris Zhang / Ken Wang / Janel Kok
Director: Leo Liu
Editor: Leo Liu / Billy Zhou
Managing Director: Christine Ng
Business Director: Elvis Li
Account Service: Rei Zhang / Cobain Chen / Ruby He