In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Unilever’s Lipton Ice Tea has renewed its sponsorship of the hugely popular Brisbane CityCycle scheme by JCDecaux for the seventh consecutive year.
The exclusive sponsorship sees Lipton Ice Tea branding appear on the yellow bicycles and also on the CityCycle website, http://www.citycycle.com.au. Lipton Ice Tea supports its sponsorship with regular brand sampling and also with out-of-home advertising across the JCDecaux network.
Lipton has sponsored the CityCycle scheme since its inception in 2010, the first advertising funded bike scheme in Australia. The new Lipton sponsorship is effective immediately.
CDecaux’s CityCycle has 2,000 bikes with 150 bike stations located in and around Brisbane’s CBD including shopping precincts, nightlife and entertainment areas, parks and riverside attractions and urban zones.
Unilever Regional Marketing Director of RTD, Tony Stein
