In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This is Little Caesars’ very first super bowl spot, and with it they want America to know that they deliver. So how do they sell that? By reverting to the obvious: "it's the best thing since sliced bread", and then cranking up the cartoonish exaggerations with gusto! The black turtle-necked CEO of "sliced bread" goes through all sorts of emotions, tossing papers back at his employees against an award-ridden wall, crying in his Adidas, and finally, the whole company falls apart and there are both fires and random galloping Emus running amok. It's like a cross between Enron and Theranos. Except funnier. Eventually the ex-CEO has to take a new job, delivering Little Caesars’, naturally. Rainn Wilson plays the CEO of Sliced Bread Inc.
Client: Little Caesars
“Best Thing Since Sliced Bread”
Agency: McKinney
Editorial Company: Cut+Run
Editor: Pete Koob
Note: This spot aired prior to Sunday.
