In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"The right head hunting prevents business casualties" boasts the headline, and the businesscards show "OSama bin Laden" as "Air Traffic Controller". Okaaay.
Ad Agency: Starlink Group, Bucharest, Romania
Creative Director: Stefan Voloaca
Art Director: Catalin Baciu
Copywriter: Stefan Marinescu
Illustrator: Sorin Serghiuta
Published: March 2007
