Lurpak Cook's Range - Adventure Awaits - (2014) :60 (UK)

This ad shows the joy of exploring, the bold discovering, the adventure of cooking in such an epic fashion that I had to go bake a batch of cookies after watching it. True story.

Lovely isn't it? Such a simple insight, and such a simple product - butter, in all the ways you can make it - but such a necessity to making food that it forms the basis for all nightly adventures. So arm up, aspiring chefs, foodies, family feeders and ladies armed with your grandmother's cookie recipe-book, load that butter into your shopping trolley. Get that Lurpak home. Make sure you come prepared to the nightly pantry exploring. Who knows, maybe you'll discover butter poached lobster or a new twist on chicken Kiev in your culinary adventures.

This reminds me of the joy for cooking expressed in the Arla Swedish butter ad "create something magical". Butter really is magic.

Client : Lurpak / Arla Foods
Agency : Wieden+Kennedy

Creative Director : Ray Shaughnessy & Sam Heath
Executive Creative Director : Tony Davidson & Kim Papworth
Creative Director: Dan Norris
CREATIVE TEAM: Freddie Powell & Hollie Walker
Group Account Director : Helen Foulder
Account Director : Katja Dienel
Agency Executive Producer : Danielle Stewart
Account manager : Angharad Thomas

Production Company Blink Productions
Director Dougal Wilson
Executive Producer Ewen Brown
Director of Photography Stephen King Roach

Editorial Company Final Cut
Editor Joe Guest

VFX Company The Moving Picture Company
VFX Supervisor Tom Harding
Flame Artist Tom Harding
VFX Producer Marianna Bruynseels
Titles/Graphics Chris Gray â Wieden + Kennedy London
Shoot Supervisor Bill McNamara

MUSIC + SOUND DESIGN
Music+Sound Company Wave Studios
Composer Richard Strauss
Sound Designer Aaron Reynolds