LVLY Acquires Creative Studio Juniper Jones

LVLY Acquires Creative Studio Juniper Jones

Move Further Expands Capabilities; Becoming Full End-To-End Strategic Creative Partner For Agencies And Brands


NEW YORK — With the recent acquisition of Juniper Jones, LVLY Inc. has expanded its capabilities in order to become a strategic creative partner for advertising agencies and global brands. Moving forward with Juniper Jones as a key division, LVLY will leverage the combined depth of their creative talent, problem solving approach, and technology-forward workflows to empower all clients, through creative collaboration, to grow and express their brands.


“We can deliver the full range of communication services that brands need today and serve as a long-term creative partner helping them adapt to the communication landscape of the future,” Ethel Rubinstein, LVLY’s CEO, explains.


“The demand for digital content continues to accelerate and evolve,” she continues. “With virtual engagement between companies and their customers more important than ever, our Clients are looking for agile partners who can support them throughout the entire content creation lifecycle from Brand Strategy to Design to Content Creation.”


Photo caption: Ethel Rubinstein, CEO, LVLY (left); Kevin Robinson, Founder of Juniper Jones and new ECD at LVLY (right).

Acquiring Juniper Jones makes LVLY home to a full-lifecycle of creative specialists, providing a connected portfolio of services including Strategy, Ideation, Visual Identity, Motion Design, 3D Animation, VFX, Live Action, Social/Digital, Editorial, & Sound.


“We see LVLY as a connected ecosystem of creative services, designed to match our clients’ interconnected creative needs,” Rubinstein adds.


Kevin Robinson, the founder of Juniper Jones, and now Executive Creative Director at LVLY, says: “Our clients value true collaboration with skilled artists in every creative capability. They want to work with people who invest the time to know and love their brands as much as they do. They trust us to tailor solutions that grow their brands through storytelling.”


He adds, “By merging the content creation and production know-how from LVLY Studio with Juniper Jones, we super-charge those capabilities with big-picture creative strategy, making our interface with client teams more seamless and growing our capability to craft innovative solutions. We’re built to shorten the distance between a strategy and its execution.”


At LVLY, creativity and innovation have powered over 40 years of success in a constantly changing industry. Rubinstein pursued this acquisition in order to expand access to innovation — and cost-saving efficiencies — to a wider range of clients. 


It’s the kind of creative problem solving that has shaped LVLY’s portfolio, both of work and of services. Robinson echoes her vision, “We believe creativity and ideas get attention, and successful creativity is always a team sport. That’s why we’re so excited to connect our partners with our diverse roster of talent. So we can all bring our unique perspectives together, lift each other up, and make all of our work even better.” 

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