In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Lynx wants everyone to know the rules of rugby, so to make the entire straight male population (and possibly some gay women) pay attention they swapped out the burly men with tree-trunk thick muscle-thighs for sweaty nimble women who tackle, ruck and maul.
I've learned so much from this, see usually I'm just distracted by the beefy men in tiny shorts piling up on each other. Hubba.
Ad Agency: Soap Creative, Sydney Production : Mathematics Director : Josh Logue Creative Director : Bradley Eldridge Copywriter : Michael Hughes Account Director : Josh Hunt DoP : Alexis Korincastagna Visual Effects : Sam Keene Sound Studio : Sound Reservoir Post production : Digital Pictures Editor : Josh Logue Composer : Trent Williamson Fashion Stylist : Marea Fowler Fashion Stylist : Hillary Daniels
