In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Hello all Монголчууд! This is the first Mongolian ad in adland®, so that's exciting. M Bank is the first neobank in Mongolia, offering the app and fintech alternative to the stuffy old physical bank. I'm not sure if the 'underwater' symbolism in the ad means something in Mongolian, but it works either way. A man is stuck in line, underwater, where his screams can't be heard and the line never moves. As sunlight appears on the surface, he releases himself from the net that he's stuck in, and swims toward the sun. This was all a daydream while he stood in line at the boring old bank, but the message is clear - M bank is different.
Client: M bank
Ad agency: Trimon
Script: Econte
