In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The creative, made by Mudra's Delhi branch, shows a young man, who seems to be napping at home, caught off guard, by a mobile call from his boss. He tells his boss that he is searching for his home, and won't be able to come to office. He even swears by his wife, that he was not fibbing about his house hunting. The camera then zooms onto his laptop, where it shows him actually surfing the MagicBricks.com site, with the tagline -- "Ghar Baithe Ghar Dhoondo." (Sitting at Home, Find your Home).
Translation of headline to English: Sitting at Home, Find your Home
Advertising Agency: Mudra, New Delhi, India
Published/Released: May, 2007
