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Radar Magazine takes a look at luxury toilet paper branding. There is some rather bizarre advertising for a "luxury" brand called Renova from Spain, which takes a more fashionista and sexual approach than the majority of other toilet paper brands.
Check out some of the Renova ads.
From the 2003/2004 campaign:
Renova 1 & 2
From the 2002/2003 campaign:
the rest
Renova