Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Art buyer Sylvie Etchemaites got a hold of Illustrators Jean-Paul Letellier & Hélio to help create these juicy landscapes for CLM BBDO Paris and their client Manix condoms. It's a bit like Alice in wonderland meets oversexed mind, and like I said, juicy. Only in France.
Gilles Fichteberg & Jean-François Sacco, Creative Directors
Céline Artigau & Nicolas Hurez, Art Director & Copywriter