In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Clemenger BBDO Melbourne has taken the "work rest and play" a bit further and twisted it right around to "with a Mars comes great responsibility". I see. Yeah, you know what, I'll pass.
Client: Mars Agency : Clemenger BBDO Melbourne Production : Curious Films Director : Brendan Gibbons Executive Creative Director : Ant Keogh Senior Copywriter : Andre Hull Senior Art Director : Lee Sunter Executive Producer: Matt Noonan Agency Producer : Sonia von Bibra Group Account Director: Mark Gretton Senior Account Director: Jenn Chin Account Manager: Atlanta Sgro Typographers: Simon Redwood/Harry Ly Producer: Tara Riddell Production Company: Curious Films Cinematographer: Lachlan Milne Production Designer: Kim Jarrett Offline editor: Jack Hutching â The Butchery Flame artist: Nigel Mortimer â Curious Post Sound design/Music: Karl Richter, Cornel Wilczek, Danny Thiris, Bryon Scullin, Mark Mitchell - Electric Dreams/Level Two Music Client: Mars Snackfood Australia Marketing Director: Nicole McMillian Marketing Manager: Brad Cole Brand Manager: Laura Blewitt
