Heineken's "Social off socials" encourages stepping off social
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
MassiveGood explains how it works.
Agency: FRED & FARID PARIS
Advertiser supervisor : Philippe Douste-Blazy, Laurence Thurion, Bernard Salomé, Alain Navarro, Jienna Foster
Executive Creative Director : Fred & Farid
Copywriter : Fred & Farid
Art Director : Fred & Farid, Julien Boulard
Account supervisor : Nicolas Bordas, Emmanuel Ferry, Daniel Dormeyer, Dushan Karageorgevitch