In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Ad Agency: McCann-Erickson/New York
EVP, Chief Creative Officer: Joyce King-Thomas
SVP, Group Creative Director: Eric Goldstein
VP, Associate Creative Director: Chris Cereda
VP, Senior Producer: Julie Andariese
