In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
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Cute little illustrations. Enjoy more Mazda, with room. That's room. Not zoom. Get it?
Oh, never mind.
Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Kamil Mekhty
Copywriter: Ronen Levin
VP Production: Dorit Gvili
Producer: Alon Shmoelof
Group Account Head: Nir Federbush
Account Supervisor: Yogev Weiss
Account Executive: Ziv Mishan
Illustrator: Oscar Ramos
Planning supervisor: Shai Nissenboim
Published: February 2013