In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
They were ads that McCann-Erickson India was hoping would win them some international awards. Instead, they have now snowballed into an international controversy.
The ads featured a man dragging offensive images and racist words associated with the gay (f***ot), the African-American (n***er) and the South Asian (P**i) communities, which appeared once each on December 26, 27 and 28, 2007, in the Free Press Journal. Read more at India times
Update from Dab in comments: Interpublic apologizes for fake Hanes ads created by rogue employees at McCann India without knowledge of client or agency. Individuals responsible no longer with McCann â Updated 4.21 + Images added.
