McCann Digital Israel came up with a fun way to recruit art directors. They placed ads in stock photo websites. They used keyword searches to target them (businessman, computer, etc.) but they only placed the ads on the 5th page of searches. This way the art directors who don't settle for what's on page one would see the ads. Photo Stalking. Nice idea.
Digital CEO: Eldad Weinberger
CCD: Ami Alush
Copywriter: Arnon Rotem
Art Directors: Idan Gilboa, Joe Brodsky
Digital Producer: Niv Kantor
Studio: Pavel Goralikov, Tal Shpigler
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This idea was later copied by Jung von Matt
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