In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
McCann Digital Israel came up with a fun way to recruit art directors. They placed ads in stock photo websites. They used keyword searches to target them (businessman, computer, etc.) but they only placed the ads on the 5th page of searches. This way the art directors who don't settle for what's on page one would see the ads. Photo Stalking. Nice idea.
Digital CEO: Eldad Weinberger
CCD: Ami Alush
Copywriter: Arnon Rotem
Art Directors: Idan Gilboa, Joe Brodsky
Digital Producer: Niv Kantor
Studio: Pavel Goralikov, Tal Shpigler
