The legendary game. Larry Bird and Michael Jordan bet on burgers on who will be the first to miss, and it just gets crazier and crazier. It was Larry who came up with the line 'No dunking.'
"Through the window, off the billboard...."
Agency: Leo Burnett, Chicago
Creative director: Cheryl Berman
Copywriter: Jim Ferguson
Art director: Bob Shallcross
Director: Joe Pytka