In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The legendary game. Larry Bird and Michael Jordan bet on burgers on who will be the first to miss, and it just gets crazier and crazier. It was Larry who came up with the line 'No dunking.'
Agency: Leo Burnett, Chicago
Creative director: Cheryl Berman
Copywriter: Jim Ferguson
Art director: Bob Shallcross
Director: Joe Pytka
