In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Michael Jordan and Larry Bird play a game of H-O-R-S-E and even Charles Barkley wants in on it. Remember: "Nothing but net."
The special effects in this ad were so labor-intense and rushed that the special effects artist passed out while working.
Below is an older. upload of the same Super Bowl spot
Client: McDonald's
Ad agency: Leo Burnett Chicago
Creative Director: Cheryl Berman
Copywriter: Jim Ferguson
Art director: Bob Shallcross
Senior producer: Chris Rossiter
Director: Joe Pytka
Production company: Pytka
