In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Do you remember McDonald's "#Raiseyourarches" commercial? Of course, you do, that was the best storming out of the office since the CEO of Tango picked a fight with a French foreign exchange student.
Well, it's been localized - that is, shot again, scene by scene, to fit another country. Mcdonald's in Arabia is currently airing this in Qatar. Shot in Doha, all the actors are local residents with local dress, like the thobe, gutra, abaya, and shayla. I love the attention to detail here with the colors in the dress of each character. It also proves that a universal idea really is universal, even if you will need to localize it to suit the country where it airs.
