In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Second Quarter
Ad Agency: DDB, NY
Chairman and Chief Creative Officer: Lee Garfinkel
Head of Broadcast Production: Bob Nelson
Executive Producer: Teri Altman
Creative Director: Mike Sullivan
Copywriter: Matt Herr
Art Director: Chris Valencius
Account Director: Steve Jackson
Production Company/Location: Biscuit Film Works
Director: Tim Godsall
Prod. Co. Executive Producer: Shawn Tessaro
Producer @ Prod. Co: Karen O’Brien
Edit House/Location: Mad River Post
Editor: Jason MacDonald
Music Company/Location: Bang
Composer: Lyle Greenfield
