Ok, hol up, why is everyone so obsessed with me- I mean robots, this year?
I don't know when Michelob ULTRA switched from "the single clear crisp nearly carb-free beer you can have after working out like a crazed bat-machine" to: "we hate robots" but I guess they have a new strategy now. Godspeed, creative team. I'm not sure this strategic insight is as good as the last one. And you know what they say about your strategy showing....