Michelob Ultra - “New Members Day” (2023) :60 (USA)

At the fictitious course featured in the 1980 comedy “Caddyshack” it's new members day. Teeing off are Serena Williams and actor Brian Cox, basketball players Nneka Ogwumike and Jimmy Butler. Soccer legend Alex Morgan, former NFL quarterback Tony Romo and boxer Canelo Álvarez also appear.

Yes, Serena's caddy is Michael O'Keefe, who played Danny Noonan in Caddyshack. The viral sensation dubbed "Michelob Ultra Guy" also appears in the ad, wearing the same hat and t-shirt he wore when he was spotted drinking a Michelob at the PGA Championships.

It's only worth it if you enjoy it!

Client: Anheuser-Busch InBev
Ad agency: Wieden+Kennedy New York

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Anonymous Adgrunt's picture
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Kissmekatey's picture

I had never heard of the "Michelob Ultra Guy" before this. What's with the nostalgia in this years ads?