In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Mini. Not for arachnophiliacs I guess. :))
Advertised brand: MINI Cooper S
Advert title: Courage
Headline and copy text: Courage. Take a test drive.
Advertising Agency (Name, City, Country): Lowe, Zurich, Switzerland
Agency website: http://www.lowe.ch
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/Retouching: Linus Schneider
Art Buyer: Melanie J. Auerbach
Published/Released (Month, Year): July 2008
