Boston-based Modernista! and The Mill teamed up to create the video for U2's "Window in the Skies", one of two new tracks on "U218 Singles", a compilation of their hit singles. Gary Koepke, ECD/AD at Modernista! directed the spot, stating, "A great song deserves a great video."
The video shows many famous singers and musicians, from Beyonce to Elvis, "singing" the U2 song. It was a monumental editing process, searching through hundreds of hours of footage to find the right moments that matched up with the lyrics. Additionally, the approval process to use the many pieces of footage was also massive. Superadgrunts, check out the video below.
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Does anyone else think the U2 video is kind of done along the same lines as the Red Hot Chili Peppers' Dani California video?
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Permalinki dont really see the RHCP reference. sure it's similar, but you had to bring it up in order for me to make the connection. im more upset with the fact modernista and the mill used so many of the default combustion particle effects. ;)
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PermalinkRed Hot Chili Peppers' Video:
- Band performs in video.
- Band performs own music while imitating music genres, music periods, and specific performers.
- Video is altered at times to look like film footage from periods of music history.
- Video does not use any of the default combustion particle effects.
U2's Video:
- Band does not perform in video.
- Band's own music is imitated by specific performers of music genres and periods through video editing.
- Original footage from periods of music history used.
- Video uses too many of the default combustion particle effects.
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