Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
One spot from BBDO/New York and directed by MJZ's Tom Kuntz features a fiddling beaver who is trying to find exactly where he best fits in the workplace. It will drive to www.fiddleafriend.com where visitors can have fun with the beaver and create a personalized video where they select what kind of music the animal plays and can add images of their choosing.
Agency: BBDO/New York
Production Co: MJZ
Director: Tom Kuntz