Winner of the most recent Internationale Tourismus Borse (ITB) - Best International Video Advertising, the Philippines boasts itself as a "more than the usual" country to visit.
The commercial showed coconut trees as "more than the usual high rise", a scuba diver with a school of fish as "more than the usual rush hour"...if only the tourism site had a clip to show it, the best I found was a Flash intro to the WOW!PHILIPPINES web site . It pretty much shows what happens in the real video. You guys might want to check it out.
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It's an OK positioning for a tourism campaign, but somehow it reminds me of the Fosters beer commercials or even the Corona beer spots. But then again, tourism and beer are all about escapism!
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