ALL Accorâs new campaign, âDonât be a Guest, be a Guest Star,â features Kylian MbappĂ© arriving at a
International dairy brand LALA has launched a new creative campaign that celebrates cultural flavor and individuality. Developed in partnership with
As major corporations worldwide quietly roll back their commitments to diversity, equity and inclusion (DEI), Finnish human rights and non-profit
Instead of coming up with its own viral content, MSN Search's new campaign, MSNfound, takes existing virals and weaves them into a six-character narrative.
Each character has a video lead-in and lead-out to an already-popular viral clip, including the stylings of David Bernal, one of the dancers in VW's "Gene" ad, and Virgin Mobile's Dog Judo.
To get to the clips, the user runs a search for a pre-detemined keyword, which yields a results page with the next piece of content embedded at the top. Ultimately, the viral clips lead the user back to each character's "journal".
Maureen McHugh, a freelance writer who worked on this campaign, wrote about the site in her blog, but the entry has mysteriously dissappered.
