The only thing that would make this ad better is if it was some sort of scratch and sniff print, but the photograph's treatment of all the lovely but stinky-breath foods has the same effect visually. Radishes, onions, glorious garlic flowers and spicy sausage crowd the page and make you wish for a stick of minty gum.
Agency: BBR Saatchi & Saatchi
Air Date: December 2015
C.E.O: Yossi Lubaton
VP-Creative Director: Idan Regev
Creative Director: Sharon Refael
Copywriter: Eran (Shushu) Spanier
Art-Director: Aia Bechor Kujnitzky
VP-Group Account Head: Maya salomon
Account Supervisor: Yogev Atoon
Account Executive: Omry Sela
Graphic Studio: Yulia Zak, Yaniv Shachar
Head Of Production & Content: Dorit Gvili
Production: Gali Starkman
Creative Coordinator: Eva Hasson
Photographer: Yoram Aschheim
Food Stylist: Sharon Kedem
Category Manager Strauss: Meital Tarazi
Brand Manager Strauss: Lian Shemesh
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