In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The only thing that would make this ad better is if it was some sort of scratch and sniff print, but the photograph's treatment of all the lovely but stinky-breath foods has the same effect visually. Radishes, onions, glorious garlic flowers and spicy sausage crowd the page and make you wish for a stick of minty gum.
Agency: BBR Saatchi & Saatchi
Air Date: December 2015
C.E.O: Yossi Lubaton
VP-Creative Director: Idan Regev
Creative Director: Sharon Refael
Copywriter: Eran (Shushu) Spanier
Art-Director: Aia Bechor Kujnitzky
VP-Group Account Head: Maya salomon
Account Supervisor: Yogev Atoon
Account Executive: Omry Sela
Graphic Studio: Yulia Zak, Yaniv Shachar
Head Of Production & Content: Dorit Gvili
Production: Gali Starkman
Creative Coordinator: Eva Hasson
Photographer: Yoram Aschheim
Food Stylist: Sharon Kedem
Category Manager Strauss: Meital Tarazi
Brand Manager Strauss: Lian Shemesh
