Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Running out of space due to too many tattoos? Levi's® Japan panders to the target market of over-inked people with laser art etched jeans! This campaign is fresh out of BBH Tokyo and was shot by over-inked Simon Harsent.
Larger image of "man" here
Larger image of "couple" here
Larger image of "woman" here
Agency: BBH Tokyo
Seiya Yamada (Designer)
Simon Harsent (Photographer)
steve elrick (Executive Creative Director)
Graham Kelly (Creative Director)
Yohey Adachi (Art Director)
Graham Kelly/ Satoko Takada (Copywriter)