Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Have you heard about "Cuties?" It's a French film, streaming on Netflix whose description reads thusly: "Amy, 11, becomes fascinated with a twerking dance crew. Hoping to join them, she starts to explore her femininity, defying her family's traditions."
What has people up in arms is the poster Netflix chose to promote the film (originally called Mignonnes, directed by Maïmouna Doucouré) which hypersexualizes pre-teen girls. Allison Mitchell was so enraged by it, she started a change.org petition to have the film removed. Her reason for demanding the removal is below:
"This movie/show is disgusting as it sexualizes an ELEVEN-year-old for the viewing pleasure of pedophiles and also negatively influences our children! There is no need for this kind of content in that age group, especially when sex trafficking and pedophilia are so rampant! There is no excuse, this is dangerous content!"
The petition currently has more than 170,000 signatures at the time of this writing.
Netflix has since apologized for the poster and has taken it down, but won't withdraw the film for its service.
We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.
— Netflix (@netflix) August 20, 2020