Sinai Health Foundation - InsomniAds (2025)
This campaign will put you to sleep (and it’s supposed to). “InsomniAds,” the latest creative extension of Sinai Health
Our workers are better than their workers at eating hot dogs. And presumably making quality footwear and apparel.
'Merica!
Creative Directors: Mike Howard and Luke Perkins
Art Director: Rachel Wolak
Copywriter: Melanie Simonich
Producer: Jaime Guild
Assistant Producer: Claire Townsend
Business Affairs: Anne Joynt
Planners: Karin Wood and Angus McCoubrey
Marketing Producers: Todd Sperry, Maggie Smith, Jessica Gaucher
Production Company: Element Productions
Production Company Executive Producer: Mark Hankey, Kristen Kearns
Production Company Line Producer: Mike Bowes
Director: Marc Colucci
Cinematographer: Carlos Bermudez
Editorial Company: Element Productions
Editor: Kat Baker
Colorist: Chris Santo
Sound Engineer: Mike Letourneau
Music: Stock Music from License Lab