You read that right, a brand new media agency has opened and all they sell is rooftop ad space. Inspired by the "target" that punters..er.. people only recently noticed on a Target stores roof thanks to Google maps, RooFShout is dedicated to selling rooftop adspace. They even managed to get an article in Wired on a slow newsday: Monetize Your Roof. Old adfoxes know though, that where there are airports, there are ads aimed at the eyeballs in the sky, and there always has been. This won't stop Colin Fitz-Gerald who is launching a new biz with some happy go lucky attitude.
"I'm currently launching RoofShout.com with no money, no real experience running a business on the internet, and no real solid business plan," Fitz-Gerald said. "But I figure there's a lot of blank roofs and a lot of advertising that could go on the roofs."
When the hype is hot, build a website! (whoa, headrush, it felt like 1999 again for a moment there..)
Other ads designed to be seen from Airplanes include "crop circle" type executions.
