In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Nike "Heritage"
This 90-second commercial set the tone for Nike ads for years to come. Just do it, indeed. This ad aired in quarter 2. This spot won the New York International Film Festival Award for Best Commercial Campaign of the Year.
Production company: Propaganda Pictures
Director of photography: Ronny Dana
Line producer: Aris McGarry
Creative directors: David Kennedy, Jim Riswold, Dan Wieden
Agency producer: Bill Davenport
Art director: Charlotte Moore
Copywriter: Janet Champ
Music/sound: Jim Bredouw at Emoto
Editorial: Propaganda Films
Editors: Fred Raimondi (Planet Blue), Christopher Willoughby (Propaganda Films)
