Not Washing Your Face Before Bed is a Big Problem. So Bioré® Created a Big Reminder

Forgetting to wash your face before bed is the ultimate skin sin. Yet so many of us do it. That’s why Bioré® skincare, a brand that offers a range of cleansing products and acne solutions, is committed to ensuring your pores get as peaceful of a rest as you do.  

 

“Bioré® skincare is all about embracing a ‘skinimalist’ lifestyle. And what’s more skinimalist than removing the day’s build up from your pores before bed?” said Monique Milewska, Brand Manager for the Bioré® brand with Kao Canada.

To remind people to wash their face before bed, Bioré® skincare created digital billboards that call people out by name and face directly into their condo window. Each uses Census Ontario data to display the most common names for the apartment complexes they’re facing.

But Bioré® skincare didn’t stop there.

Knowing that people watch hours upon hours of YouTube videos before bed, Bioré® skincare also turned its reminders into contextual pre-rolls.

The pre-rolls are running between 8 p.m. and 2 a.m. until June 27, and reference the category of videos people are watching. 

So, if you’re watching gaming videos into the evening, you might see this…

This campaign is part of Bioré® skincare’s #Skinimalist platform launched in October of 2020.

 

CREDITS 

Campaign Title: Wash Your Face Reminders, #skinimalism platform

Client: Kao Canada

Brand: Biore

Director of Marketing & Business Development, Kao Canada: Teri Barrigar

Associate Director of Marketing, Kao Canada: Lori Bianchi

Brand Manager, Biore: Monique Milewska

Agency: john st.

Chief Creative Officer: Cher Campbell

Creative Director: Cam Boyd

Associate Creative Director: Natalie Mathers

Copywriter: Maddie Rosenberg

Business Lead: Lindsay Day

Account Director: Jamie Faltl

Account Executive: Emily Sabetti

Media Agency: m/SIX

Associate Director of Planning: Nicole Saab

Kao Canada Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao Canada Inc. portfolio includes Jergens® and Curel® hand and body lotions, Bioré® facial care, and John Frieda® Frizz-Ease®, Volume Lift®, Sheer Blonde®, Brilliant Brunette®, and Radiant Red® hair care.